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Biography: Eisuke Tsuyuzaki, Panasonic's Chief Technology Officer

28 Jan, 2011 By: Staff Reports

Eisuke Tsuyuzaki

Eisuke Tsuyuzaki was appointed chief technology officer of Panasonic Corp. of North America on July 1, 2009. In addition to his responsibilities as Panasonic’s technology leader in the United States and Canada, Tsuyuzaki, as CTO, directs Panasonic’s efforts in technical standards-making and corporate development. He also directs the building of strategic alliances, especially with the Hollywood movie studios and content creators.

Before his promotion, Tsuyuzaki served as managing director of the Panasonic Hollywood Laboratory and, concurrently, as VP of corporate development of Panasonic R&D Co. of America, twin positions he assumed in February 2005. Both the Hollywood Laboratory and Panasonic R&D Co. of America are units of Panasonic Corp. of North America, which is the principal U.S. subsidiary of Panasonic Corp. In these positions, Tsuyuzaki oversaw research and development, including technology standardization operations of the Hollywood Laboratory. He also directed Panasonic’s Blu-ray Disc and Full HD 3D format promotion in North America and acted as the principal liaison for Panasonic with the Hollywood creative and entertainment production communities. Among his most notable achievements: directing Panasonic’s relationship with 20th Century Fox’s blockbuster 3D epic adventure Avatar and its creator, famed director James Cameron.

Prior to joining Panasonic, Tsuyuzaki served in leadership positions within the corporate strategy and business development functions of Sony Corp., Sony Pictures Entertainment and Columbia TriStar Motion Pictures.

Tsuyuzaki holds a bachelor’s degree in economics from Sophia University in Tokyo and certificates from the University of California, Los Angeles, in film, television, video and new media, as well as marketing and management of entertainment products. He has also attended Heriot-Watt University’s Edinburgh Business School, in Edinburgh, Scotland, and the University of Chicago’s Graduate School of Business.

Tsuyuzaki is a member of the Academy of Television Arts and Sciences and sits on the board of DEG: The Digital Entertainment Group. He frequently speaks at industry conferences and trade events, including several Home Entertainment Summits produced by Home Media Magazine.

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