Paramount Posts Entire ‘Jackass’ Catalog on Facebook28 Jul, 2011 By: Erik Gruenwedel
Studio joins Warner Bros. in offering select rental titles on social media site
Paramount July 28 said it is offering all five theatrical and straight-to-digital "Jackass" movies for rent on Facebook’s nascent credit-based rental service.
Beginning today, Facebook users in the United States only have access to Jackass: The Movie, Jackass 2 and Jackass 3, as well as, digital features Jackass 2.5 and Jackass 3.5.
Jackass 3.5 The Unrated Movie also is available on DVD (nationwide) and on Blu-ray (exclusively at Best Buy) and On Demand and for digital download.
“Jackass” movies can be rented individually using Facebook credits and viewed for up to 48 hours. While watching through Facebook, consumers will have full control over their movie viewing experience. They can choose to watch in full screen, pause the movie, leave Facebook and resume playing when logged back in.
Jackass: The Movie, Jackass 2 and Jackass 2.5 can each be purchased for 30 Facebook credits ($2.99). Recently released movies Jackass 3 and Jackass 3.5 are available for purchase for 40 Facebook credits ($3.99).
“What better way for the millions of ‘Jackass’ fans to celebrate the legacy of these pioneers of social entertainment than through Facebook,” said Thomas Lesinski, president of Paramount Digital Entertainment.
Paramount joins Warner Bros. as the second major studio to offer select content for rent on Facebook.
In addition Paramount is bowing a free Jackass ClipApp that allows users to search more than 100 pre-selected scenes from all five movies and create and edit custom clips on Facebook and other social media websites.
Clips are searchable by any keyword or through more structured categories including scene, individual cast member or performer. For example a fan can search by categories such as punch, pranks, sports or “Johnny Knoxville.”
“The great thing about ‘Jackass’ ClipApp is that there’s a stunt, joke or type of humor for every fan to find, clip and share with their friends using the ‘Jackass’ ClipApp,” said Geremie Camara, VP of product development for Paramount Digital Entertainment. “ClipApp is designed to give fans the maximum amount of creativity in combining their favorite ‘Jackass’ moments from all the movies to share with their friends.”
MTV (its parent, Viacom, owns Paramount Pictures) recently launched two mobile “Jackass” apps for the iPad and iPhone, in celebration of the franchise’s 10-year anniversary.