Paramount to Offer ‘Anchorman 2 SuperTicket’4 Nov, 2013 By: Erik Gruenwedel
Follow-up to ‘World War Z’ promotion expands nationwide offering consumers chance to watch early theatrical release, and includes digital copy with UltraViolet functionality
Paramount Pictures will offer consumers the opportunity to watch Anchorman 2: The Legend Continues, starring Will Ferrell, two days ahead of its Dec. 20 theatrical launch with the purchase of a premium-priced “SuperTicket.”
The promotion, which consumers can register for at www.anchormanmovie.com/superticket, enables users who purchase a “SuperTicket” through Fandango the ability to watch the sequel comedy early at AMC Theaters nationwide. Pricing for the “SuperTicket” has not yet been released.
The original Anchorman: The Legend of Ron Burgundy generated $85 million at the domestic box office in 2004.
Indeed, the promotion mirrors Paramount’s “SuperTicket” campaign in June for Brad Pitt zombie thriller, World War Z, which enabled consumers to watch the 3D movie early for $50. The price also included a customized pair of 3D glasses, T-shirt, movie poster, popcorn and a drink, in addition to digital access with UltraViolet functionality of the title when it's released at retail from Paramount Home Media Distribution.
Parmount is again involved in the Anchorman 2 promotion.
The World War Z campaign, which was done at five Regal Cinema locations through Fandango, was credited with driving Pitt's highest-grossing box office title.