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Paramount Makes ‘The Goods’ A Rental First

13 Oct, 2009 By: Chris Tribbey

The Goods: Live Hard, Sell Hard

The $15 million-plus Jeremy Piven (“Entourage”) comedy vehicle The Goods: Live Hard, Sell Hard will only be available as a DVD rental on Nov. 10 from Paramount Home Entertainment.

A DVD for the sellthrough market won’t be available until four to eight weeks after the rental date, the third such title that Paramount has given a rental spin before sellthrough. The first two were Eddie Murphy’s Imagine That (Oct. 6) and the Wayans brothers’ Dance Flick (Sept. 8).

Produced by Will Ferrell, and directed by “Chappelle’s Show” co-creator Neal Brennan, The Goods has Piven as a savvy car salesman who takes on the challenge of moving more than 200 cars off a struggling dealership lot in one week. The film also features Ed Helms (The Hangover), Kathryn Hahn (Anchorman: The Legend of Ron Burgundy) and David Koechner (Get Smart).

Paramount has no plans for a Blu-ray Disc release at this time.

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