Paramount Endeavours for Big 'Star Trek' Release11 Sep, 2013 By: Chris Tribbey
LOS ANGELES — In 2009 for the home entertainment release of Star Trek, Paramount Home Media Distribution took over the Griffith Observatory in Los Angeles.
That’s a hard-to-top promotional feat, and yet the studio managed for the release of the sequel, Star Trek Into Darkness.
“We have a great title, a great product, and we wanted to do something special for this release,” said Dennis Maguire, president of home entertainment worldwide for Paramount Home Media Distribution, as guests drank, dined and danced under the space shuttle Endeavour Sept. 10. “We think that the home entertainment release of Star Trek Into Darkness will follow similarly to the record-breaking release of the first film [in 2009], and we think audiences will come out for it.”
Even Star Trek Into Darkness director, writer and producer J.J. Abrams seemed impressed with the venue, thanking Paramount for the promotion and urging guests to “have fun tonight — with the space shuttle.”
Abrams said the quality of the Sept. 10 Blu-ray Disc release from Paramount is exquisite, and that the “Star Trek” franchise has long-running legs for a reason.
“There’s something wonderful about the world of the unknown,” he said.
Actress Nazneen Contractor (Rima Harewood) echoed those thoughts, saying: “I think the ‘Star Trek’ franchise does so well globally because it deals with the great unknown.”
Actor John Cho (Sulu) said he was a fan of the original “Star Trek” films growing up, and that he’s looking forward to more of the sci-fi in the franchise becoming reality.
“Obviously the transporter,” he said when asked about which technology he’s most anticipating.
Actor Simon Pegg (Scotty) sounded like he was still in awe that he’s a part of the “Star Trek” world.
“I’ve been a fan for a long time, since I was a kid,” he said. “I was amazed when I got the call [for the part]. I thought [Abrams] was joking.”
That seemed to be the consensus among all the cast and crew, a general sense of awe regarding what they’re creating.
“It was a big break for me, a wonderful opportunity,” said Burt Dalton, special effects supervisor for the film. “We all had a great time making the film.”
While Bruce Greenwood (Pike) enjoyed working on the film, he lamented that he won’t be around for the next one.
“If I don’t get a call for the next [movie], it’s because I’m dead,” he joked.
Paramount streeted three SKUs of the film, including Blu-ray, 3D Blu-ray and DVD, offering the film early on digital Aug. 20. Bonuses include several featurettes.