Paramount Bows Digital Series Prior to Blockbuster Release27 Oct, 2009 By: Erik Gruenwedel
Paramount Digital Entertainment Oct. 27 launched exclusively on social network site MySpace (www.myspace.com/circleof8) the first three episodes of a 10-part original supernatural thriller series called “Circle of Ei8ht.”
“Circle of Ei8ht” tells the story of a young woman who moves into an historic building, The Dante, where she encounters an assortment of neighbors harboring a mysterious secret that unravels in a chain of deaths and supernatural interactions.
Following the online run, “Circle of Ei8ht” will be available for rent (as a full-length film with additional scenes and an alternate ending) exclusively at select Blockbuster locations, as well as by-mail and through Blockbuster On Demand.
"This is one more indication of Blockbuster's continued commitment to deliver exclusive content to consumers on as many screens as possible, whether that's through our stores, by mail or through our on-demand service," said Bill Lee, EVP and chief merchandising officer at Blockbuster.
The online launch includes interactive content, including hidden clues, an online and mobile game, and material that can be unlocked through game play.
“‘Circle of Ei8ht’ shows our ongoing commitment to launch studio-quality entertainment on digital platforms," said Thomas Lesinski, president of Paramount Digital Entertainment. "With strong, mutually beneficial relationships with brands such as MySpace … and Blockbuster, we can launch premium quality content in the digital window and continue to monetize ‘Circle of Ei8ht’ on additional platforms, multiple windows and in international territories."