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Panasonic to Integrate DivX HEVC Into TVs, Blu-ray Players

12 Nov, 2013 By: Chris Tribbey

Panasonic Corp. is the first to license Rovi’s DivX HEVC technology, paving the way for the consumer electronics company to add the technology in its next-generation TVs and Blu-ray Disc players.

HEVC (high-efficiency video coding) is a video compression format that allows for the streaming and playback of 720p, 1080p and 4K Ultra HD video.

“Representing a continuing evolution in compression technology, HEVC is a key to delivering consistently high-quality video experiences across a broad range of devices,” said Koji Kitamura, GM of Panasonic’s solution development group. “Integrating DivX HEVC streaming and playback support into our chipsets is very instrumental to high-quality video applications and services.”

Dr. Kanaan Jemili, SVP of product management for Rovi, added: “Rovi has delivered tools to help consumers and professionals create HEVC content, and now with this agreement, we are bringing HEVC streaming and playback capability to the [integrated circuits] ecosystem to support the next-generation entertainment experience.”

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