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Panasonic Extends ‘Avatar’ 3D Blu-ray Campaign

25 Apr, 2011 By: Chris Tribbey


Never made available at retail, the 3D Blu-ray Disc of Avatar is among the hardest discs to find. Panasonic is going to make it a little easier.

The consumer electronics company is expanding the promotional tie-in for the sci-fi epic, offering the disc to those who purchase a 3D Blu-ray player or 3D home theater system between March 1, 2011, and Feb. 29, 2012. New owners can redeem their disc via a mail-in coupon.

Previously Avatar in 3D was available only as a bundle with select Panasonic 3D plasma HDTVs and a 3D glasses kit. Now the offer has been tied into the purchase of Panasonic Blu-ray Disc players (DMP-BDT310, DMP-BDT210, DMP-BDT215, DMP-BDT110, DMP-BDT115) and Panasonic Blu-ray 3D home theater systems (SC-BTT770, SC-BTT370, SC-BTT270, SC-BTT268, SC-BTT273).

“As a leader in full HD 3D technology, Panasonic is proud to offer this exclusive bonus designed to give consumers the opportunity to bring the immersive world of 3D and Avatar 3D into their homes,” said Richard Simone, VP of Panasonic's Entertainment Group. “We are confident that a Panasonic Blu-ray 3D Disc player or system is the best possible way to fully appreciate the added dimension of this stunning movie while in the comfort of one’s home.”

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