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YouTube to Offer Classic TV

12 Feb, 2007 By: Erik Gruenwedel

YouTube Feb. 12 announced it would begin offering television episodes of “I Spy” and “My Favorite Martian,” among others, for its user-generated video site.

The content is under license from Digital Music Group, a Sacramento, Calif.-based supplier of more than 4,000 hours of independently owned music and video content to third-party electronic retail channels, including Apple Inc.'s iTunes Music Store, MSN Music, Real Networks, Napster, Wal-Mart, Yahoo, Verizon and Virgin.

“We are very excited to introduce our video and controlled-publishing music catalogs to the largest audience for video content available on the Internet,” said Mitchell Koulouris, CEO of DMG.

He said he hopes the deal affords DMG its first significant online advertising revenue.

YouTube, which is owned by search behemoth Google, recently came under fire from Viacom with allegations it wasn't actively purging its site of videos containing illegally generated Viacom content.

Earlier this month, YouTube took down 100,000 clips of copyrighted Viacom programming, including MTV Networks shows and Paramount Pictures films, after the media giant threatened legal action.

YouTube reportedly has signed content deals with Sony BMG Music Entertainment, Universal Music Group and Warner Music Group.

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