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YouTube Launches Copyright Protection Filter

16 Oct, 2007 By: Chris Tribbey

Online video giant YouTube Oct. 16 launched its copyrighted video filter technology, which would remove copyrighted video from the site shortly after it appears.

The caveat, however, is that copyrighted content owners would have to supply the works they want protected, by uploading video to a reference database.

If successful, and adopted by content owners, when a video is uploaded to Google-owned YouTube, the content is automatically compared to videos on the reference database. If there's a match, the copyrighted content owner can block the video. However, the person who uploaded it can contest the block. Reportedly, copyright holders will also have an option to allow the videos to remain and sell ads to go with it.

Mike Fricklas, general counsel for Viacom, which sued Google for $1 billion in March for allowing over 160,000 unauthorized videos on YouTube, told The Associated Press that he was unsure whether the filter technology would have any affect on the lawsuit.

“We are delighted that Google appears to be stepping up to its responsibility to end the practice of infringement,” he said.

According to the AP, Time Warner and Walt Disney were two of nine content providers to participate in tests of the new system. YouTube is asking other content providers to participate.

“We really need the content community to work with us,” YouTube product manager David King told the AP. “We need them to help us help them.”

Earlier this month, Peter Chernin, president and COO of News Corp., owner of 20th Century Fox Home Entertainment and MySpace, criticized Google for not being more proactive in removing copyrighted material from YouTube.

“YouTube is not dangerous to us at all, with the exception that copyright-violated content is made available there,” he said. “I do believe YouTube could do a much more aggressive job taking down content that is copyright violated.”

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