YouTube Joins Sony's Web-enabled TV Platform5 Jun, 2008 By: Erik Gruenwedel
Sony Corp. June 5 said social video site YouTube has joined its nascent video link service that connects the manufacturer's line of Bravia LCD high-definition televisions to the Internet.
Panasonic earlier this week showed off its line of PZ850 Viera plasma HDTVs, the first to carry the company's Viera Cast feature, which also provides access to sites, including YouTube, Bloomberg and Google's Picasa Web Album.
Owners of 2007 or 2008 Bravia TVs with household broadband connectivity of at least 2.5 Mbps can now access YouTube videos at no additional charge.
The $300 video link, which launched today and attaches as a module to the back of the TV, is capable of delivering on-demand entertainment, including movies, TV programming and related content via the Web.
In addition to YouTube, content providers to the video link include Yahoo, AOL, Sports Illustrated, blip.tv, CondeNet's Style.com, Men.Style.com, Epicurious, Concierge.com, Sony Pictures' Crackle, The Minisode Network, Inside Sony Pictures, FEARnet, Ford Models, Wired.com, Crackle's C-Spot, SingingFool and VideoDetective.
“The partnership with Sony helps us achieve our goal of making YouTube accessible on any screen,” said Chris Maxcy, YouTube's partner development director. “The integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it.”