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YouTube Gets InVideo Advertisements

22 Aug, 2007 By: Chris Tribbey

YouTube users may be surprised, perhaps a bit put off, to find advertisements overlaid on some of the videos they're watching today.

It's nothing to scream about, YouTube says. The people who posted the videos agreed to it. And they're getting paid.

Google Inc.'s YouTube on Aug. 21 formally launched its YouTube InVideo advertisements, where the bottom 20% of the display on some videos shows an animated advertisement for companies like Warner Bros. and 20th Century Fox. Viewers can click on the ad to learn more, or continue watching their chosen video. The ad disappears after a few seconds.

“ … We've been working with select partners to improve YouTube's presentation of advertising on their videos in a manner that brings you creative, compelling content and should also increase revenue flow to artists and content owners,” YouTube staff posted on the Web site's blog.

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