YouTube and Scripps Networks Marry21 May, 2008 By: Ruby Cardenas
Scripps Networks and YouTube have partnered for the launch of YouTube channels for lifestyle brands HGTV, Food Network, DIY Network and Fine Living Network. The channels will tender advice, inspiration and ideas for food and home as well as feature skilled chefs like Paula Deen and Bobby Flay.
“We are happy to meet the continued demand for lifestyle content by offering foodies, gardeners and decorators the opportunity to enter Rachael Ray's kitchen, a groundbreakers' backyard or a top interior designer's home whenever they want,” said Jordan Hoffner, director of premium content partnerships to YouTube.
Highlights from shows such as “Design on a Dime” and “What You Get for the Money” will also be featured on the new channels.