Yahoo to Deliver Local CBS News Video16 Oct, 2006 By: Erik Gruenwedel
It may not include Katie Couric's infamous blogs, but beginning Oct. 17 Yahoo will offer free news video from 16 CBS Corp.-owned stations, including KCBS in Los Angeles, WCBS in New York and WBBM in Chicago.
Under terms of the deal, Yahoo and CBS will share in revenue generated from the ad-supported content.
Users at Yahoo News will have access upwards of 20 video news stories per day from the country's largest metropolitan markets, in addition to breaking news and local features and reports. The content will be station-branded and based on the city or zip code selected by the user.
Other markets include Philadelphia; San Francisco; Boston; Dallas; Minneapolis; Miami; Denver; Sacramento; Pittsburgh; Baltimore; Salt Lake City; Austin, Texas; and Green Bay, Wis.
About 38 million people reportedly viewed videos at Yahoo in July, ahead of MySpace and YouTube.
“Local news has become one of the most important pieces of a user's online news experience, and this agreement brings some of the best local TV journalism to the millions of Yahoo News users,” said Scott Moore, head of news and information at Yahoo. “One of our key priorities is to offer our users relevant and high-quality local news in each market, and with CBS we've found a partner that deeply understands the issues most important to the communities they cover.”
The deal represents the latest effort by CBS to repurpose its news content across multiple distribution channels.
This summer, CustomFlix Labs, a Santa Cruz, Calif.-based unit of online retailer Amazon.com, began offering segments from “CBS Evening News,” “60 Minutes” and documentaries on DVD.
CBS in February announced it will offer CBS News to Go and Entertainment Tonight to Go as subscription-based content for mobile phones and wireless carriers.
The network has said it would soon repurpose select programming for customized in-store broadcasts at more than 1,300 supermarkets.