Xbox Live Gets ESPN Content5 Nov, 2007 By: Chris Tribbey
Beginning Nov. 6, Xbox 360's Live Video Marketplace customers will be able to order college basketball and college football games, episodes of the XGames and the World Series of Poker.
The agreement between ESPN and Microsoft Corp. calls for more sports content in the future and much of the content will be made available in high-definition.
The series “Madden Nation” and “The Contender” are also included in the deal.
“Establishing this relationship with Microsoft on Xbox 360 provides an innovative way to reach our target demographic through this dynamic next-generation entertainment console,” said Matt Murphy, SVP of Digital Video Distribution for Disney and ESPN Media Networks. “This agreement embodies our mission to deliver the best sports content to fans, and does it through an exciting and robust platform that reaches millions of people.”
Ross Honey, senior director of Microsoft's media and entertainment group said: “This is a natural fit for us, as so many Xbox 360 owners are huge sports fans. We are dedicated to providing our diverse community of Xbox Live users the premium entertainment content they want, and partnering with ESPN is a great example of our continued dedication in the video-on-demand space, especially in high-definition.”