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'X-Men' Storm DVD Shelves

12 Oct, 2006 By: Thomas K. Arnold

Both 20th Century Fox's X-Men: The Last Stand and Buena Vista's The Little Mermaid continued their strong first-day sales momentum, selling 5 million and 4 million units, respectively, their first week in stores, studio sources report.

That led to a one-two finish on the national DVD sales chart for the week ended Oct. 8, and according to observers should mitigate fears among some big retailers that digital downloads are eating into DVD sales. Both titles achieved their DVD success despite being readily available, at lower prices, through online download services.

Sales were so strong for both titles that the No. 3 DVD on the Nielsen VideoScan First Alert Sales chart, the previous week's chart-topper The Fast and the Furious: Tokyo Drift, sold one-tenth as many copies as X-Men during the week.

Fox's X-Men Trilogy Pack, consisting of all three films in the franchise, debuted at No. 4.

X-Men also stormed to the top of Home Media Retailing's video rental chart its first week out, generating an estimated $10.5 million in rental revenue. Last week's top renter, Warner's The Lake House, slipped to No. 2, earning an additional $6.3 million to bring its two-week rental take to $13.6 million, or more than 25% of its theatrical earnings.

20th Century Fox's Thank You for Smoking debuted at No. 3 in the rental chart, with $6.2 million. The satirical comedy, which grossed $24.8 million at the box office, debuted at No. 6 on First Alert.

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