WWF Entertainment Pairs With Uncommon Media in Crossover Marketing10 Dec, 2001 By: Hive News
World Wrestling Federation Entertainment and Uncommon Media Group have launched an interactive cross-marketing effort with the first of 12 collectible interactive CD-ROMs included as inserts to WWFE's The Game magazine in a special edition dedicated to World Wrestling Federation Superstar Triple H.
The CD-ROM contains exclusive videos and photos, the latest from SmackDown! Records, information on upcoming Pay-Per- View events, contests and links to the new WWFShopzone.com. Uncommon will track users activity through the entire CD-ROM, then capturing this information on a back end Web site.
``As an integrated media and entertainment company, this represents yet another way for us to continue brand building and outreach to our loyal fan base," says Mark Macchiarulo, WWFE v.p. Brand and Product Marketing. "This program will allow our fans to interact with our brand on many levels, including through our New Media, consumer products and our SmackDown! Records divisions. Long-term, we view this as an opportunity to gain new fans by partnering with Uncommon to provide content on CD-ROMs being distributed through targeted publications other than our own.''
The interactive CD-ROM is a part of a cross-marketing program using a combination of traditional marketing tactics, "crossover media" and services to traditional advertisers, consumers and suppliers. provide WWFE with market metrics' for advertisers and suppliers' analysis. The model is expected to reveal previously unavailable targeted consumer demographic information and market intelligence reporting capabilities that can be cycled into new cross-marketing efforts.
``To have our debut CD-ROM partnered with WWFE's The Game publication; is a winning combination for WWFE fans and Uncommon Media shareholders,'' said Lawrence Gallo, c.e.o. of Uncommon. ``We're confident that WWFE Fans and advertisers will benefit from this break through method of delivery for new videos, catalogs, music, fashion, pay-per-view events and more.''