WWE Gets A Shock Down Under10 Jun, 2002 By: Hive News
Shock Records has been appointed the exclusive World Wrestling Entertainment, Inc. home video and DVD licensee for Australia, the companies announced today.
Gaffney International Licensing will be the licensing agent for consumer products in Australia and New Zealand and Victorian Major Events Company will be a sponsor of the WWE Global Warning Tour, Melbourne, presented by XBox.
"Our international expansion remains on track," said Roger Marment, WWE's Executive VP, International Business Development. "WWE already has a significant presence in these regions through our programming and live events. We expect that these new agreements will further develop our international business in these regions in a way that replicates the successful model that we have developed domestically."
Agreements for consumer products licensing in Japan and Europe were also announced.