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Writers Strike May Spell Gain For DVD and Video Game Industries

17 Jan, 2008 By: Thomas K. Arnold

Picketing writers.

The writers strike could be a boon for the DVD and video game industries, according to a survey from new media consultancy Interpret LLC.

Because of the strike, TV viewership has suffered, particularly in the realm of dramas and sitcoms. The Interpret survey finds 27% of respondents are spending less time watching network series, and 12% are watching less cable and satellite series.

Conversely, 43% of respondents say they are spending more time watching DVD movies, and 23% say they are watching more TV DVDs. Another 26% say they are spending more time playing video games than they were before the strike.

“The strike makes scripted programming more valuable than ever,” said Michael Dowling, CEO of Interpret. “As top shows disappear from prime time, viewers may go back and view critically lauded TV series they missed the first time around, play more video games or watch more movies on DVD.”

The survey, conducted online Jan. 11 and 12 among a representative sample of Americans between the ages of 18 and 49, also found that 94% of Americans are aware of the writers' strike, and about one-third have already changed their media consumption habits as a result.

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