WMA Creates New Digital Media Agency21 May, 2008 By: Kyra Kudick
William Morris Agency (WMA) May 21 announced Agency 3.0 in partnership with Peter Adderton, founder of Boost Mobile and Amp'd Mobile, as well as a team of digital media professionals. The joint-venture agency has been created to assist clients in navigating new digital markets.
“There is a whole new world in the marketing, distribution and monetization of digital media, with unique demands for new approaches to both design and implementation,” said Jim Wiatt, chairman and CEO of WMA. “Peter and the team we have assembled at Agency 3.0 are the best there are in recognizing trends and creating digital businesses ahead of the curve.”
Agency 3.0 is located at WMA's Beverly Hills headquarters and will work alongside WMA's consulting and digital groups. Services include digital strategy implementation, new product and brand development, content creation, and user interface and content platforms.