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Wilson Returns to Big Blue to Push ‘Alternate Delivery'

7 Mar, 2005 By: Kurt Indvik

Dean Wilson, a former senior executive at Blockbuster Inc., has rejoined the company he left more than two years ago.

Wilson will direct the company's efforts into developing “alternative distribution channels” which he defines as “any way of getting a movie from the studio to the consumer on a vehicle that the consumer wants to watch it on, and that the studio is in agreement with.” He did reiterate Blockbuster CEO John Antioco's earlier reported statements that it would not be a surprise to find Blockbuster providing video-on-demand services within the next 12 to 18 months in the United States.

“I don't think we know how the consumer, in the next 10 years, is going to want to watch movies,” Wilson said. “It's up to us to find those channels.”

Blockbuster has been testing video-on-demand in the United Kingdom for approximately a year, Wilson said.

However the company pursues alternative distribution, Wilson sees those 8,000 worldwide stores “as a great place to speak with the customer” about all the services the chain has to offer.

Wilson said the Blockbuster.com site is most definitely a platform the company intends to expand upon.

When Wilson left Blockbuster at the end of 2002, he was the chain's EVP of content, overseeing the company's global purchasing operations as well as its acquisitions subsidiary DEJ Productions. He had been with Blockbuster since 1995 in a number of senior positions.

In his new position, Dean will report to Ed Stead, EVP, general counsel and new business development.

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