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'Wild Hogs' Rides to Victory

23 Aug, 2007 By: Thomas K. Arnold

Wild Hogs

Wild Hogs, the suburban biker comedy that stormed the summer box office with a $168.2 million gross, roared down a parallel path on DVD last week. The Walt Disney Studios Home Entertainment release shot to the top of both the national video sales and rental charts the week ended Aug. 19, leaving in the dust a handful of other new theatrical features.

On the Nielsen VideoScan First Alert sales chart, Wild Hogs scored an easy victory its first week in stores. The film outsold its closest rival, second-ranked 300, from Warner Home Video, by a ratio of nearly 4-to-1. Wild Hogs also was No. 1 on Home Media Magazine's rental chart, generating an estimated $9.9 million in revenue.

Fracture, a thriller from New Line starring Anthony Hopkins as a wily wife killer, debuted at No. 3 on both the sales and rental charts. In rental stores, the film, which grossed $39 million in theaters, earned an estimated $6.7 million its first week out.

Vacancy, a Hostel-like thriller with Kate Beckinsale from Sony Pictures' Screen Gems division, bowed at No. 5 on First Alert and No. 4 on Home Media Magazine's rental chart, with an estimated rental take of $6.4 million, or 34% of its $18.7 million theatrical take.

On the high-definition disc charts, 300 remained the top seller in both the Blu-ray Disc and the HD DVD formats, according to Nielsen VideoScan First Alert data.

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