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Wii Sales Projected to Surpass Xbox 360

14 Feb, 2008 By: Chris Tribbey

By year's end, Nintendo's Wii will surpass Microsoft's Xbox 360 as the No. 1 worldwide next-generation video game system, according to a new report from research firm iSuppli Corp.

The worldwide installed base for the Wii will hit more than 30 million units, up from 18 million in 2007, according to the report. Xbox 360 will hit nearly 26 million, while Sony's PlayStation 3 will be at just over 20 million. However, looking out all the way to 2011, the PS3 is forecasted as the dominant console, with 38.4 million units, compared to 37.7 million for the Wii and 32.3 million for the Xbox 360.

“The Wii's performance illustrates the success of Nintendo's strategy of targeting casual users with an inexpensive console and entertaining titles, rather than addressing hard-core gamers,” said Pam Tufegdzic, iSuppli's research analyst for multimedia content and services. “In this stage of the new-generation video game console market, consumers are showing they'd rather be entertained and pay less for their consoles than shell out more for the latest and greatest technology.”

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