Wicked Fun20 Sep, 2005 By: Meryl Schoenbaum
Halloween will once again find suppliers fielding a monster release slate aimed at kids.
“Halloween is one of the largest spending holidays in the United States, with consumers spending more than $40 per person on Halloween-themed merchandise,” said Lori MacPherson, SVP, brand marketing and product management, at Buena Vista Home Entertainment (BVHE). “Kidvid plays an important role in this category as many parents want to give their smaller children a fun alternative or complement to trick-or-treating.”
This year, the Disney distributor has added three Halloween-themed titles to its roster of repromoted best sellers.
The three new videos, all available now (DVD/VHS $19.99 each), are Pooh's Heffalump Halloween Movie, Halloweentown I & II Double Feature and Halloweentown High.
In addition to product tie-ins, Buena Vista is offering a $3 instant savings promotion for consumers who purchase Heffalump Halloween with any eligible Disney Halloween title through Nov. 30.
Repromotes for the holiday include The Haunted Mansion, The Black Cauldron and Something Wicked This Way Comes.
“New titles tend to do the best, but our seasonal ‘Winnie the Pooh' titles have always been perennial best-sellers,” MacPherson said. “Our last ‘Pooh' Halloween release, Boo to You, Winnie the Pooh, debuted in 1997, so we haven't had a new title in several years. As a result, we think there is a huge opportunity for the new Heffalump Halloween Movie release.”
Anchor Bay Entertainment is re-releasing a number of titles with special extras in the packaging. Last year's Scary Godmother (DVD $14.98) will include a free glow stick and will be supported with multiple airings on Cartoon Network. Witches in Stitches (DVD $12.98) will come packaged with a Spooky Sounds CD, and Mad Monster Party (DVD $14.98) is being distributed in a new foil-embossed package.
BFS Entertainment & Multimedia Ltd. gets wicked with the re-release The Worst Witch (DVD $14.98).
Classic Media has two titles featuring everyone's favorite ghost: Casper's Spookiest Tales and Casper, A Spirited Beginning (DVD $12.98 each). There also is a companion CD, Casper's Spookiest Songs and Sounds, priced at $7.98. Spookiest Tales contains 13 episodes from the classic TV series available on DVD for the first time. A Spirited Beginning is a full-length, direct-to-video adventure using live action and animation.
Warner Home Video brings Scooby-Doo and his pals out for some scary sleuthing in What's New Scooby-Doo? Vol. 6: Monster Matinee and What's New Scooby-Doo? Vol. 7: Ghosts on the Go! (DVD $19.97 each).
Nickelodeon Home Entertainment has a troika of treats for youngsters, all available at $16.99 DVD and $9.95 VHS: The Backyardigans: It's Great to be a Ghost!, Max & Ruby's Halloween and Fairly OddParents: Scary GodParents.
Twentieth Century Fox Home Entertainment has three new installments in the “Goosebumps” series, based on the books by R.L. Stine, at $9.98 each DVD: Goosebumps: Scary House, Goosebumps: The Ghost Next Door and Goosebumps: Chillogy.