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WHV Goes for the Hat Trick

28 May, 2003 By: Hive News

Warner Home Video has signed a three-year deal with the National Hockey League (NHL) for global marketing and distribution of NHL DVD and home video titles including exclusive retail, direct and premium sales rights.

"WHV is devoted to producing the most comprehensive and thrilling NHL action on collector's DVDs that will surely satisfy every hockey fan's insatiable appetite for the sport," said Mike Saksa, WHV head of U.S. marketing. "By teaming up with premier sports leagues such as the NHL, WHV continues to expand its presence as a leader in the rapidly-growing sports genre for home video and DVD."

The companies will will co-develop a lineup of high-end, collectable DVD and video products targeting hockey fans worldwide, launching with the release of the 2003 Stanley Cup Championship. Additional Stanley Cup releases will follow in 2004, 2005 and 2006. With at least three new titles per year, WHV and the NHL also will produce a series of original releases that “tap into the rich history and heritage of the NHL featuring the great players and teams, the history of the NHL and much more,” a spokesperson said.

"We are excited to be partnering with WHV to produce and distribute the best NHL videos and DVDs in the world," said Patti Fallick, VP of NHL Productions. "Hockey fans around the globe will enjoy the benefits of NHL Production's access as well as Warner's impeccable reputation and quality within the home video industry."

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