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Who's No. 1?

20 Nov, 2007 By: Chris Tribbey

Two research firms are offering conflicting reports on which LCD TV manufacturer was No. 1 in the United States during the third quarter this year.

A Nov. 1 report from DisplaySearch pegged Sharp as having the No. 1 spot for the first time since the first quarter of 2005, with an 11.3% market share, thanks to a 65% jump in sales over the second quarter, and 88% growth year over year. The research firm reported Vizio (10.9% share) saw the weakest quarter-over-quarter growth, though it was still No. 1 in sales of TVs 32 inches and up. Samsung (10.7%) was No. 3 overall.

However, a Nov. 20 report from iSuppli Corp. has the same companies in its top three, in a different order. Vizio was No. 1 with a 13% share, followed by Samsung (12.8%) and Sharp (12.0%). iSuppli noted that Vizio's market share did decline, while all of its main competitors gained ground.

“Vizio continues to succeed based on its combination of low-cost products and high-profile sales channels,” said Riddhi Patel, principal TV analyst for iSuppli. “The addition of a prominent sales campaign has helped Vizio to establish itself firmly in the awareness of North American consumers.”

As far as the discrepancy between research companies goes, Patel said: “This information is based on our research with the concerned companies. I am not familiar with DisplaySearch or their methodology.”

Meanwhile, Edward Taylor, VP of TV market research for DisplaySearch, said: “We don't know how iSuppli collects its data. We feel our data is in order.”

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