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Wherehouse Music Opens 'Digital Wherehouse' Sections for Home Electronics

11 Sep, 2001 By: Hive News

National music and video retailer Wherehouse Music is promoting its new "Digital Wherehouse" section in stores by re-launching its sixNew Orleans stores with a Grand Re-Opening of special promotions and events Sept. 20-24.

Based on the store-within-a-store concept, Digital Wherehouse will carry topbrand audio, video, TVs, phones, MP3 players, cameras and other electronics gear. The addition of Digital Wherehouse is aimed at making Wherehouse Music a total entertainment shoppingcenter, where customers can purchase DVDs, CDs andhome electronics under one roof.

Over the past two years, individual Wherehouse stores have undergone two facelifts, first from Sound Warehouse to Blockbuster Music, then fromBlockbuster Music to Wherehouse Music.

Said Wherehouse Music president Larry Gaines: "This series of re-branding has left some potential customers confused. People don't necessarily know who we are, and what we are. New Orleans is an important market for us, and we want to doeverything we can to re-introduce ourselves here."

To that end, said the company, all six stores have been re-stocked with a comprehensive selection of CDs, DVDs, videos and electronics.

The chain will support its grand re-opening with a storewide sale, with all music and movies discounted at least 20%. In addition, over those four days Wherehouse Music will host a series of free events, including radio remotes by New Orleans air personalities at each Wherehouse Music location, free performances by local bands, food, prizes and giveaways. Wherehouse Music locations in Baton Rouge and Lafayette will have their own sets of free events.

While Gaines hopes the festivities will raise awareness for the chain and get the public in the door, heplans to maintain a high level of customer service. Shipments of fresh product will arrive at stores weekly, and inventory for each location will be tailored to the tastes of neighborhoods. Wherehouse will also bolster its ``Wherehouse On The Bayou'' and ``Down South'' programs, designed to promote the region's rising music stars, as well as expand its selection of used product.

Added Gaines, "This isn't just a one-time effort. You'll continue to see amazing sales, and you'llcontinue to see community outreach via special in- store events and promotions. We're not just looking for the quick sale; we want to connect with New Orleans' music and movie buffs andcultivate loyal customers."

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