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Wherehouse Goes Low to Liquidate, But Not That Low

27 Mar, 2003 By: Jessica Wolf

It's hard to miss the fact that one Costa Mesa, Calif., Wherehouse location is going out of business. White signs with bright yellow and red lettering staked out along the streets surrounding the store screamed “Everything must go!” and offered potential shoppers big savings on music and movies.

Inside the store this week, there were certainly deals to be had. Signs posted all over the DVD racks touted additional 30 percent savings on the lowest marked price. But the lowest marked price just wasn't that low. A perusal of recent releases, new hits, and ‘A' catalog titles revealed few priced below $20, and most were in the $22-$30 range. Crossroads was $29.99; The Lord of the Rings: The Fellowship of the Ring and XXX were $27.99; and Collateral Damage and Spirit: Stallion of the Cimarron were $26.99. The store's 30 percent discount would drop these prices down to a bit below, or right on, Best Buy's regular price.

At a nearby Wherehouse that is not closing, the week's hottest hits were sale-priced at $19.99, but shoppers could get them for $14.99 with a used-DVD trade-in. The same offer obviously wasn't available at the going-out-of-business location.

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