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Weinstein Co. Creates New Labels

24 May, 2007 By: Erik Gruenwedel

The Weinstein Co. and Dimension Films have announced the formation of three new labels in the classic, family and horror/thriller genres.

Each label will primarily focus on direct-to-video titles, but occasionally will release titles theatrically. All of the direct-to-video titles will be released through Genius Products, which is 70% owned by the Weinstein Co.

The Miriam Collection (named after Bob and Harvey Weinstein's mother) will focus on digitally restored film classics and foreign fare, including for the first time on DVD 1961 Oscar-nominated El Cid, with Charlton Heston and Sophia Loren.

Other Miriam releases include Fall of the Roman Empire (Alec Guiness), 55 Days at Peking (Heston and Ava Gardner), Circus World with John Wayne, Akira Kurosawa's Madadayo and Pedro Almodovar's Dark Habits.

Separately, Bob and Harvey Weinstein will personally select one title under the banner Bob and Harvey's Pick to be released by Miriam with all proceeds going to charity.

The Kaleidoscope label will feature family-oriented releases, including CG-animation titles The Nutty Professor, with voiceover by Jerry Lewis, and Unstable Fables, a series of classic children's titles produced by The Jim Henson Co., including “Goldilocks and the Three Bears,” “The Three Little Pigs” and “The Tortoise and the Hare.”

In addition to the previously announced sequel Hoodwinked 2: Hood vs. Evil; Igor and Escape From Planet Earth, Kaleidoscope will offer titles from RHI, Classic Media and third-party acquisitions.

Finally, Dimension Extreme will deliver edgy horror films, thrillers, science-fiction movies and comedies. Titles include Pulse 2, with Kristen Bell (“Veronica Mars”), Black Sheep, Dirty Sanchez (based on an MTV Europe series) and Rogue, with Michael Vartan (“Alias”).

Barry Gordon, EVP of Home Entertainment for the Weinstein Co., will work with Trevor Drinkwater, president and CEO of Genius, and Eric Robinson, VP of production and development, overseeing the labels.

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