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Weinstein Co. Covets Asian Cinema Library

24 May, 2006 By: Erik Gruenwedel

The Weinstein Co. (TWC), which owns 70% of DVD distributor Genius Products, plans to redefine Asian Cinema on DVD through the launch of Dragon Dynasty, a new label the company hopes will become the largest holder and distributor of Asian DVDs in North America.

TWC will create a series of special-edition DVD sets, including two-disc platinum editions of Jet Li's acclaimed Fist of Legend and Tai Chi Master.

Each Dynasty DVD will have unique packaging and will include special bonus features such as behind-the-scenes footage, deleted scenes, outtakes, and specially commissioned documentaries and interviews featuring cast members, filmmakers and celebrity enthusiasts of Asian film.

Director Quentin Tarantino (Kill Bill) has been recruited to help create the Dynasty catalog.

Asian DVD producer Brian White has been named director of brand management and post-production for Dragon Dynasty. He will be responsible for all creative aspects of the development and construction of the Dragon Dynasty DVDs.

Other Dynasty titles include about 50 Shaw Brothers' movies and a number of independent acquisitions, including John Woo's The Killer, Hardboiled, Bullet in the Head and A Better Tomorrow 1 & 2. Other titles are Ong Bak 2, The Protector (a.k.a. Tom Yum Goong), Born to Fight, SPL, Seven Swords and Dragon Squad.

Dynasty also will license 43 titles from News Corp.'s Fortune Star Entertainment, which claims to own the world's largest contemporary Chinese language feature film library.

Genius in April inked a deal to distribute all Asia Extreme product from Tartan Video, including catalog and future releases.

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