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Web Site Promotes D-Life

15 Nov, 2002 By: Hive News

High-tech public relations firm The Hoffman Agency and technology consulting firm Creative Strategies, Inc. today launched of an online Digital Lifestyle Resource Center www.digital-lifestyles.com to educate and inform anyone interested about key influential digital technologies.

The agencies' partnership was formed to help current and prospective clients develop and communicate digital lifestyle strategies.

The new Web site is dedicated to digital communications, entertainment and digital technology trends that impact digital lifestyles and provides white papers on a wide range of topics related to digital technologies. The site also features a live news feed for personal technology headlines and a calendar of upcoming digital lifestyle events.

"The site is meant to serve as a starting point for technology companies looking to define and articulate their direction in the emerging digital lifestyle market," said Paula Larson, VP and leader of The Hoffman Agency's digital lifestyle initiative. "A lot of companies are already involved in creating technologies that contribute to the d-life, but their positions in the market have not yet been clearly differentiated. The challenge lies in breaking through the hype by demonstrating real advances in thinking, technology and integration."

The site was launched to coincide with Comdex 2002, where Creative Strategies president Tim Bajarin will lead a digital lifestyle track including sessions on "Who Will Own the Digital Nerve Center of the Home?" and "The Impact of Broadband on the Digital Lifestyle."

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