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Web Site Pooling Indie Buying Power Kicks Off

4 Mar, 2005 By: Jessica Wolf

Indiebuyer.net, which pools indie buying power, is up and running, and it's only a matter of weeks before there's some major studio content available, said Mike Kyle, CEO of Had to Be Made Inc. and founder of Indiebuyer.net.

Kyle and his crew at Had to Be Made Films cooked up the idea for the site, hired a rocket scientist (literally) to design it, and the company is now in the process of making the site a viable buying alternative for the 1,800 retailers already signed up.

Kyle said activity has been a little slow in the short two weeks the site has been active, but expects to announce a content deal with one major studio and a major independent supplier within the next couple of weeks. Already, some smaller suppliers like Cinema Libre have content available on the site.

The service is free to retailers, who only incur shipping charges for product they order through the site. Content suppliers pay transactional and posting fees to offer product during a solicitation cycle. Retail buyers of any size can order through the site. Every order placed through each retailer on Indiebuyer.net rolls into a bulk order, which means the per-unit price goes down as more buyers place orders. The price at the end of the solicitation cycle is the price that all the buyers pay, regardless of their individual order size.

Indiebuyer has two fulfillment houses ready to ship product to participating retailers: one in Southern California and the other in Pennsylvania. The site is offering free shipping through March 15.

Also in the works is a way to keep catalog titles in the system. For these, buyers may not experience as significant a savings as the new titles with solicitation cycles, but could save in shipping costs by ordering catalog at the same time as new product, Kyle said.

“We're also working frantically to launch the consumer site, because we know that's a value we can to the buying process,” he said.

The consumer component, Indiebuyer.com, will allow movie buffs and film fans to communicate with retailers as to what kind product they'd like to see in stores.

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