Warners, Sony Back DTLA's Digital Content Protection Technology Standard18 Jul, 2001 By: Staff Reporter
Warner Bros. and Sony Pictures Entertainment said Tuesday that they will back a technology standard for protecting digital content -- including TV shows recorded by TiVo and UltimateTV.
The technology from the Digital Transmission Licensing Administrator, an alliance of Hitachi, Intel Corp., Matsushita Electric Industrial Co., Sony Corp. and Toshiba Corp., has been licensed by about 50 cable and satellite boxmakers and other tech concerns, but Warners and Sony are the first big studio licensees.
The DTLA said the agreements will eventually result in selected movies and TV product from Warners and Sony being digitally delivered to digital TV sets. It also will allow studios to dictate which content may be digitally reproduced by consumers while protecting the content studios don't want reproduced.
"You'll be able to buy all sorts of new devices capable of recording high-quality content with traditional rights preserved," DTLA president Michael Ayers said. "You could have a media server -- sort of like a super TiVo -- in your basement so you can pump content to any screen in your house."
The DTLA technology, called Digital Transmission Content Protection, works for conditional-access product like that delivered via cable boxes and satellites but not with content received via antenna.
"That's a concern the studios have expressed," Ayers said. "But our information indicates that 85% of the content received to homes is being fed by conditional access as opposed to a rooftop antenna."