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Warner Ups King

13 Jan, 2003 By: Hive News

Marsha King has been promoted to the newly created position of EVP and GM, Warner Home Video, it was announced today.

In her new position, King adds to her portfolio operating responsibility for domestic video-on-demand and pay-per-view, new media and technology development and intellectual property protection. King most recently served as EVP, New Business Development, Business Affairs and Administration and will retain those responsibilities, according to a Warner announcement.

"Marsha and I have been colleagues for many years and I have always respected her business acumen. I am delighted to be able to announce Marsha's new position and the expanded role she will play in the growth of our business," said James Cardwell, , the recently named President of Warner Home Video.

King played a key role in the formation of multiindustry organizations addressing the complex change from the analog to the digital environment and serves as AOL Time Warner's representative on the Steering Committee of the DVD Forum, a multiindustry organization dedicated to the sustained development and growth of DVD. Her scope of responsibility has included the division's strategy for new market development, including China, worldwide video acquisitions and the development of pay-per-view and video-on-demand. She will also join the Movielink Board of Directors in her new capacity.

In her 13 years at Warner King has moved quickly up the ranks. She joined Warner Home Video in 1990 as VP and General Counsel after stints at the law firm Rosenfeld, Meyer & Susman and 20th Century Fox.

Prior to her legal career, King spent 10 years as an educator for children and young adults with special needs. She holds a bachelor's degree in political science and a master's degree in special education from the University of Southern California and a JD from Harvard Law School.

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