Warner TV Available on iTunes25 Jul, 2006 By: Erik Gruenwedel
Warner Bros. Entertainment Group Tuesday officially joined a growing number of content providers repurposing new and archived fare on Apple's iTunes music store for $1.99 per episode for viewing on a computer or iPod.
The new content features perennial sitcom favorite “Friends,” sci-fi series “Babylon 5” and sketches from “MADtv,” as well as animated classics including “The Jetsons” and “The Flintstones.”
Also available is the never-before-seen pilot episode of “Aquaman,” based on the DC Comics' Aquaman mythology from the writing/producing team of Alfred Gough and Miles Millar (“Smallville”).
“Making our television content available to iTunes consumers is an important step in our digital distribution strategy,” said Simon Kenny, president, Warner Bros. Digital Distribution. “This deal fits perfectly with our philosophy of providing consumers with access to our world-class entertainment properties across the widest selection of platforms and devices available.”
In June, CBS Corp. made its entire primetime lineup available for download on iTunes and MTV Networks added more of its pop-culture programming to the digital store.
In May, Fox television became the last (Disney and ABC were the first) major network to offer episodic content on iTunes, including “24” “Prison Break,” “Unanimous” and “Stacked.”