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Warner Titles Offered Via IP VOD

9 Sep, 2002 By: Hive News

Warner Home Video has signed a licensing agreement with IP-based video-on-demand distributor CinemaNow, Inc., to deliver selected first-run pay-per-view and library titles on demand via the CinemaNow Web site, cinemanow.com, the companies announced today.

As part of the agreement, CinemaNow will offer the films in a download format, marking the first time that Warner Bros. Pictures' films will be made available for secure, protected download over the public Internet.

Films such as Harry Potter and the Sorcerer's Stone will appear on CinemaNow's site during its traditional pay-per-view window and be priced at $3.99 for 24-hour access. Additional titles from the Warner Home Video library will also be made available, ranging from the Alfred Hitchcock classic Dial M for Murder to Tim Burton's Mars Attacks starring Jack Nicholson, and will be offered for $2.99 for the same viewing period.

"Making major studio content available to download in a secure and legal manner marks a tremendous leap forward for online distribution," said Bruce Eisen, EVP of CinemaNow. "We are excited to add the quality films of Warner Bros. Pictures to our growing list of content providers. This is an important step to begin assessing both the demand and revenue platforms from this emerging business."

PatchBay, CinemaNow's proprietary video-on-demand technology, will facilitate all aspects of the films' online distribution. These include digital and territorial rights protection, user profiling, comprehensive pay-per-view services, and detailed report generation.

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