Warner Promotes Marticorena to Replace Nickerson27 Aug, 2007 By: Billy Gil
Warner Home Video has promoted Dorinda Marticorena, VP, kids and sports marketing, to replace Steve Nickerson, SVP, worldwide high definition, who has announced plans to leave the company at the end of September.
Marticorena will now report directly to Mark Horak, EVP and GM, worldwide operations and new packaged media, and will lead the company's mission to promote high-definition media.
“I look forward to immediately collaborating with my domestic and international colleagues in this new role and doing all that is necessary to ensure success of the high-definition format in their markets as quickly as possible,” Marticorena said.
Marticorena and Nickerson will work closely to ensure a smooth transition. She joined Warner in 2001 as director of marketing, kids entertainment, responsible for girls' franchises, and has previously served in brand management positions at Nestle USA and General Mills.