Warner Planning Batman Home Video Promotion in Lead-Up to New Movie14 Mar, 2008 By: John Latchem
Warner Home Video will release Batman Begins on Blu-ray Disc July 8 (prebook June 3) in anticipation of the July 18 theatrical release of its sequel, The Dark Knight. The HD DVD version of the movie is one of the fading format's top sellers.
Two Blu-ray editions are in the works: a single-disc version at $28.99, and as part of a limited-edition gift set at $49.99. The gift set also includes a Batman Begins motion art lenticular, exclusive photos, script pages, storyboards, five collectible Batman Begins postcards and $7.50 in movie cash toward a Dark Knight ticket. Both the standalone version and gift set Blu-ray releases include an exclusive comic book prologue to The Dark Knight.
Warner also will re-release Batman Begins on DVD, re-packaged as a $39.92 gift set that includes a 128MB Batman flash drive, the collectible postcards and movie cash. A Warner spokesperson said the DVD includes all the content from the 2005 two-disc special edition DVD set.
The critically acclaimed Batman Begins, directed by Christopher Nolan and starring Christian Bale as Batman, grossed more than $205 million at the domestic box office and was overwhelmingly selected as the greatest superhero movie of all time in an AgentDVD.com poll, earning 40% of the votes.
Also due July 8 is the new direct-to-video animated anthology Batman: Gotham Knight, an anime-inspired film that chronicles Bruce Wayne's journey to become Batman. Warner offers a single-disc DVD at $19.98, a two-DVD special edition at $29.98, and on Blu-ray Disc at $34.99. The movie also debuts day-and-date on pay-per-view, on-demand and for download.