Warner Licenses Content to Nokia12 Sep, 2006 By: Erik Gruenwedel
Warner Bros. Digital Distribution Sept. 12 announced it had inked a multi-country agreement with telecommunications provider Nokia to deliver selected Warner Bros. content for download.
Initial launches of a virtual Warner Bros. “storefront” can be accessed via proprietary Nokia software embedded in more than 20 Nokia handset models targeted to select European and Asian countries.
The Nokia Content Discoverer is an on-device content portal for S60 and Series 40 handset devices — an application that makes it easy for a mobile phone user to connect to a catalog of content such as ringtones and video.
Content would range from animated Looney Tunes, Hanna-Barbera and DC Comics to major movie releases such as Superman Returns, Charlie and the Chocolate Factory, V for Vendetta, The Dukes of Hazzard and Batman Begins.
“Nokia Content Discoverer offers a new channel for us to distribute Warner Bros mobile content,” said Billy Wright, VP of Global Wireless, Warner Bros. Digital Distribution. “It also provides end consumers with more choice and ease of access in this increasingly sophisticated space. We are delighted to work with Nokia on this unprecedented launch and look forward to working together on further opportunities in the near future.”
Content pricing was not immediately available.