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Warner Home Video Taps Cardwell

8 Jan, 2003 By: Thomas K. Arnold

As expected, Jim Cardwell is the new president of Warner Home Video, replacing longtime chief Warren Lieberfarb, who was abruptly dismissed by studio boss Barry Meyer a month ago in an internal power struggle.

Cardwell was Lieberfarb's second-in-command for more than a decade. He was most recently EVP of North America and Australia.

Meyer announced Cardwell's elevation and said Warner Home Video will report to Alan Horn, president and COO of Warner Bros.

“Jim has long been an integral part of the extraordinary growth and success of Warner Home Video, helping build the division to what it is today — the overall industry leader with 21 percent of the U.S. home video market and an unmatched presence in some 80 territories throughout the world,” Meyer said in a statement.

“As Warner Home Video begins a new era, having Jim at the helm ensures the division will continue its place as global leader in home entertainment.”

Cardwell, 51, has worked at Warner Home Video for 20 years. He joined the video unit in 1983 as director of planning and administration and was subsequently promoted to VP of worldwide operations and then EVP of North America.

Cardwell began his career at Warner in 1977, working in the audit department at Warner Communications in London.

“I look forward to the challenges and opportunities that lie ahead,” Cardwell said. “Warner has traditionally been a leader in this industry, and we have a fine group of talented individuals who will help us maintain this leadership position in the coming years.”

How do you think the recent top home video management changes at several major studios will affect the business?Talk About it Here!

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