Warner Home Video, Coinstar Partner on Holiday Promotion26 Sep, 2001 By: Hive News
Warner Home Video and Coinstar Inc. on Wednesday announced a new promotional partnership in which Coinstar customers who process at least $5 worth of change between Nov. 18 and Dec. 31 will receive a rebate form good for $5 off any one of seven Warner Home Video releases.
Available titles include the recently released 30th anniversary edition of Willy Wonka & the ChocolateFactory as well as See Spot Run, Pokemon 3: The Movie, Cats & Dogs, Scooby Doo and the Cyber Chase, Osmosis Jones and Dr. Suess: How the Grinch Stole Christmas! All are available on both videocassette and DVD.
"Warner Home Video is looking forward to using Coinstar's marketing reach in nearly 9,000 supermarkets to promote our new lineup of holiday videos," said Ewa Martinoff, v.p. of family entertainment for Warner Home Video.
The Warner Home Video promotion, Coinstar's third this year following promotions with Radio Disney and PAX-TV, will receive nationwide exposure via in-store advertising and anational full-page freestanding insert on Nov. 18.