Warner Has ‘Friends' Sweeps21 Feb, 2002 By: Jessica Wolf
Warner Home Video is pumping up Friends: The Complete First Season (street April 30) with a fan sweepstakes.
In the past, the studio has offered a prize guest appearance as an extra on the show. Warner VP of consumer marketing Doug Wadleigh said a similar promotion is planned for this release, primarily through online partnerships with the WB Online, AOL and "Friends" fan Web sites. "Our research shows that sweepstake winners didn't want money, they didn't want trips -- they wanted to be a part of the show they love," he said.