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Warner Gets Its <I>Blood</I> Working

1 Nov, 2002 By: Hive Media


Warner Home Video (WHV) has blood on its hands, thanks to Clint Eastwood.

The former spaghetti Western hero is producer, director and star of the $26.2 million box office Blood Work, due out on DVD and VHS Dec. 27. The thriller -- based on a best-selling book by Michael Connelly -- will retail for $26.98 on DVD and $22.98 on VHS. Merchan-diser orders are due November 26, and single-unit orders are due December 3.

DVD special features will include "Making Blood Work," a behind-the-scenes documentary on the making of the film, plus "A Conversation in Spanish," with Clint Eastwood and co-stars Wanda DeJesus and Paul Rodriguez (with English subtitles). The theatrical trailer, teaser trailer, cast and crew filmographies, Dolby Digital 5.1 audio, English and French languages (dubbed in Quebec) and subtitles in English, French and Spanish are also included. The DVD will be available in both widescreen and full-screen versions.

The marketing plan will include network and cable TV, print and radio advertising.

In addition, the campaign will feature a free DVD or video offer for consumers who purchase Blood Work and one of these Clint Eastwood titles in the same format: Dirty Harry, The Outlaw Josey Wales, Pale Rider, Space Cowboys and Unforgiven (single disc version). WHV will fulfill by mail the consumer's free selection of one of the following titles: Bronco Billy, Every Which Way But Loose, Kelly's Heroes, Sudden Impact and True Crime (consumer pays $3.25 for shipping/handling fees).

Merchandisers will be available in 24-unit VHS and 24-unit DVD as well as a mixed model to accommodate 12 VHS and 12 DVD units.

Blood Work features Eastwood as an FBI profiler who is literally a heartbeat away from catching a killer. “It's a detective story and a human relationship story,” said the three-time Academy Award-winning filmmaker in production notes. “This was an opportunity to take a different approach to detective work. At this particular stage of my maturity, it was time to take on characters that have different obstacles to face than younger men.”

Blood Work is yet another notch in the belt of Eastwood's long film career: It's his 18th film as producer, 23rd as director and 44th as star.

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