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Warner, Disney Again Tops In Market Share

19 Jan, 2007 By: Thomas K. Arnold

Warner Home Video and its distributed labels, including New Line Home Entertainment and HBO Video, again led the home video pack in market share in calendar 2006, according to Home Media Research and studio estimates.

The studio rode theatrical hits like Harry Potter and the Goblet of Fire, the year's No. 4 seller, to an 18.4% slice of the overall $24.2 billion consumers spent on home video purchases and rentals in the year.

The studio also came out No. 1 in sellthrough (19.1%) and rental (17%).

Buena Vista Home Entertainment finished a strong second overall (16.1%) and also came in at No. 2 in sellthrough (18.2%). The studio finished 2006 with the year's three top DVD sellers, Pirates of the Caribbean: Dead Man's Chest, Cars and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.

20th Century Fox came in third overall, with a 15% market share figure that includes four months of distributing MGM product. 20th Century Fox has a 15.2% share of the sellthrough market, thanks to a strong TV DVD slate and such strong theatrical sellers as Ice Age: The Meltdown, Walk the Line and X-Men: The Last Stand.

Sony Pictures Home Entertainment finished the year fourth in the overall market share derby, capturing 13.2% of consumer dollars spent on DVD and VHS sales and rentals in 2006. The studio also was No. 4 in sellthrough, with 12%. The Sony figure includes eight months of distributing MGM product.

Universal Studios Home Entertainment, despite losing DreamWorks to Paramount early in the year, finished the year at a strong No. 5 overall, with a market share of 12.4%. Next came Paramount Home Entertainment, which with a market share of 12.2% hit the $3 billion consumer spending mark for the first time in studio history. Minimajor Lionsgate finished the year at 5.2%, while upstart Genius Products came in at 1.4%.

Top 10 DVD Sellers
Through Dec. 31

1. Pirates of the Caribbean: Dead Man's Chest, Buena Vista, 14.4 million units
2. Cars, Buena Vista, 13.5 million units
3. The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, 11.4 million units
4. Harry Potter and The Goblet of Fire, Warner, 10.1 million units
5. Wedding Crashers, New Line, 8.4 million units
6. King Kong, Universal Studios, 7.6 million units
7. Over the Hedge, DreamWorks/Paramount, 7.4 million units
8. Ice Age: The Meltdown, 20th Century Fox, 7.3 million units
9. Walk the Line, 20th Century Fox, 7.1 million units
10. The Little Mermaid: Platinum Edition, 6.4 million units

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