Warner Celebrates TV in 200527 Dec, 2004 By: Erik Gruenwedel
Warner Home Video (WHV) plans to commemorate 50 years of Warner Bros. television while taking advantage of a hot category in TV DVD in 2005.
WHV Feb. 8 will bow on DVD the first in a series of quarterly releases highlighting its catalog of sitcoms from the 1980s and 1990s, including complete first seasons of “Full House” (introducing Mary-Kate and Ashley Olsen), “Murphy Brown” (starring Candice Bergen) and “Night Court” for $29.98 each. Order deadline for the titles is Jan. 11.
Under the banner “50 Years of Quality Television,” the yearlong marketing effort will debut Warner Bros. TV's extensive catalog of shows, including “The Fresh Prince of Bel-Air” (with Will Smith), “The Jamie Foxx Show,” and “The Wayans Bros.,” in periodic releases in June, September and November.
Consumers who pick up videos from the first installment will be offered up to $50 in rebates for subsequent WHV TV DVD releases.
“Limited retail shelf space has challenged retailers to find unique ways to drive continued DVD category growth and retailer profitability,” said Mike Saksa, SVP of domestic marketing at WHV. “We are fortunate to have a wealth of shows to reintroduce a new generation of consumers.”
The two- and four-disc releases of “Full House” and “Murphy Brown,” respectively, include all 22 episodes with optional French and Spanish subtitles.
Features for “Full House” include the original unaired “Full House” pilot, commentary from creator Jeff Franklin and the episode, “The Miracle of Thanksgiving.”
Bonus material for “Murphy Brown” includes the featurette “‘Murphy Brown': An F.Y.I. Exclusive,” looking back on the first season with series creator Diane English and Bergen, as well as additional commentary from English and Bergen on the episodes “Respect” and “Summer of '77.”
The two-disc boxed set of “Night Court” includes the first 13 half-hour episodes, the featurette “‘Night Court': Comedy's Swing Shift,” and commentary from executive producer Reinhold Weege and actor Harry Anderson.