Warner Bros. France, Civolution Team Up on Second Screen25 Jun, 2014 By: Chris Tribbey
Warner Bros. France is integrating digital watermarking company Civolution’s technology into its My Warner second-screen app, allowing the app to link up with Warner content, including DVDs, Blu-ray Discs, VOD and TV programming.
Civolution’s SyncNow Automatic Content Recognition (ACR) technology will initially enable the app’s use with a number of DVDs, including The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug and Gravity.
“While a majority of people are watching content as aired or on DVD, a growing number are watching their favorite features on a second screen,” said Emmanuel Durand, VP of marketing for Warner Bros. Entertainment France. “That’s why we’re delighted to be working with Civolution and SyncNow to ensure that our ‘My Warner’ app provides the best possible second screen interactions with real-time engagements on the standard schedule or time-shifted viewing,”
Andy Nobbs, chief marketing officer for Civolution, added: “Our deployment with Warner Bros France is further proof that SyncNow provides consumers with best-in-class cross-screen interaction and enables content providers to monitor how their audience wants to interact.
“Warner Bros’ content reaches a tremendous number of viewers, which creates challenges in terms of measurement. Our solutions have been designed to gather intelligence on viewership and interaction behavior, however content is viewed.”