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Warner Bows Combo HD DVD/DVD

25 Apr, 2006 By: Thomas K. Arnold

Making good on a promise made months ago, Warner Home Video has announced the first disc with HD DVD content on one side and standard-DVD content on the other.

Rumor Has It… will be in stores May 9, the same day as the regular DVD of the film, a Rob Reiner-helmed romantic comedy starring Jennifer Aniston and Kevin Costner.

The announcement comes exactly one week after the first two HD DVD players, both from Toshiba, arrived in stores, along with just three software titles: Serenity from Universal Studios Home Entertainment and Warner's The Last Samurai and The Phantom of the Opera.

Steve Nickerson, SVP of market management for Warner, had said several weeks ago that Warner would be releasing a series of “hybrid” discs to ease the transition among consumers from standard to high-def DVD.

“Purchasing a disc now in this format gives consumers the greatest flexibility in viewing options: If they own an HD DVD player, they'll get all the benefits of HD DVD,” Nickerson said. “If they're considering a future purchase of an HD DVD player, they can still enjoy the movie [on their existing DVD player] until they upgrade.”

Warner also announced three more titles to be released in the HD DVD format: Goodfellas and Swordfish on May 2 and Training Day on May 9.

They join three previously released HD DVD titles from Warner: Samurai, Phantom and Million Dollar Baby, which had originally been earmarked as part of the April 18 launch package but due to technical issues didn't arrive in stores until late last week.

Goodfellas, Swordfish and Training Day list for $28.99, while Rumor Has It… will be available at $39.99.

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