'Walk the Line' Sells 3 Million DVDs on Day 11 Mar, 2006 By: Thomas K. Arnold
The much-vaunted “Oscar bounce,” in which studios look to Academy Awards buzz to help sell nominated films on DVD, has struck again.
Twentieth Century Fox Home Entertainment said the new Walk the Line DVD, released Feb. 28, sold more than 3 million copies its first day in stores, or 25% percent above Fox's forecast.
Fox SVP of marketing communications Steve Feldstein said the DVD was strategically positioned to hit stores five days before the Academy Awards telecast.
“We're thrilled with this sales velocity and expect all of the activity around the Oscars to further boost sales and awareness this week and well into next,” Feldstein said. “But truly, it speaks volumes to the strength of the film and consumers' continued love affair with the DVD format.”
Walk the Line was one of three Oscar-nominated films to hit DVD the week before the March 5 ceremony. The others are Pride & Prejudice, from Universal Studios Home Entertainment, and David Cronenberg's A History of Violence, from New Line Home Entertainment.
Oscar contenders still in the pipeline include Harry Potter and the Goblet of Fire, March 7; best picture nominees Good Night, and Good Luck, March 14, and Capote, March 21; The Squid and the Whale, also March 21; King Kong and Memoirs of a Geisha, March 28; and triple nominee The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, April 4.