Wal-Mart Selling iPhones for $2 Less29 Dec, 2008 By: Erik Gruenwedel
Wal-Mart Stores Dec. 28 began selling the popular Apple iPhone 3G model for $197 — $2 below the suggested retail price. The retail behemoth also sells the 16-gigabyte model for $2 below the $299 SRP.
The slim 1.1% price reduction notwithstanding, availability of the iPhone in the world’s largest retail chain allows Apple to reach a lower-income market demographic that typically does not frequent its Apple stores.
Best Buy is the only other non-Apple retailer authorized to sell the iPhone.
Speculation prior to the launch was that Wal-Mart would bow the phones for $99, a price-point AT&T is actually offering for previously owned 8-gigabyte units returned within the 30-day trial period.
All iPhone purchases require a two-year service contract with AT&T.