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Wal-Mart, Sam's Club Get NPD Consumer Data

27 Jun, 2007 By: Billy Gil

Wal-Mart Stores Inc. and its Sam's Club division will be supplied with consumer tracking data from The NPD Group.

Available information will describe what was purchased, where and for how much with regard to consumer technology, entertainment (including music, home video and video games), small appliances and more. NPD's panel consists of more than 3.5 million consumers.

“NPD information will give Wal-Mart an extensive cross-category view of what's happening across all segments of the marketplace and all consumer demographics,” said Robert Atencio, VP insights and customer strategy at Wal-Mart. “This is the kind of intelligence we need to continue to successfully grow our business by understanding what today's consumer is looking for and tailoring our business to deliver it.”

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